Adam McCann, WalletHub Financial WriterMar 11, 2024
Adam McCann, WalletHub Financial Writer Mar 11, 2024
Gift cards are now firmly entrenched as the most popular type of holiday present as well as a go-to gift for most other special occasions. They are also shedding their reputation as an impersonal present, thanks to increased customization and the rise of social gifting. But increased sales and changing consumer perceptions are only the tip of the iceberg as far as the future of the gift card market is concerned.
You can use the information and statistics below to learn more about the current gift card market, as well as how the market evolved and where it's headed.
The CARD Act prohibits gift card funds from expiring for five years from the date of issuance. The chart above shows the value of unused gift cards that have expired (in billions).
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