e.l.f. US Cosmetics and Skin

4.5
2.46K reviews
500K+
Downloads
Content rating
Everyone
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About this app

Welcome to the beauty-verse! Our new e.l.f. Cosmetics beauty app offers a completely new and improved beauty shopping experience for every eye, lip and face. We’re excited to have built a space for you to shop, share, and explore your Holy Grail e.l.f. products and discover your new favorite makeup and skincare products with features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories. We believe beauty should be accessible, easy, and seamless, and these updated features got a major upgrade so your makeup bag can too:

-FIND YOUR BEST CONCEALER AND FOUNDATION SHADES. Virtually try on your favorite makeup products and always be sure to get your correct shade with our new Shadefinder.

- E.L.F. SHOPPABLE STORIES. Watch our e.l.f. stories and get connected with the best makeup products. Plus, discover new Holy Grails to upgrade your makeup collection.

-EXPRESS YOUR E.L.F. Discover and explore your favorite clean beauty products with our addictingly fun “Swipe to Like” feature.

-KNOW YOUR OPTIONS: Our new barcode scanner feature allows you to own your beauty and your wallet. An exciting way to stay connected to e.l.f. while you’re shopping in-store and keep your makeup bag stocked by trying on shades, learning with tutorials, and exploring ingredients.

-BE EXTRA WITHOUT PAYING EXTRA. Instant access to e.l.f. weekly ads, gifts with purchase & special offers on clean makeup and skin care.

-JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM. Our rewards loyalty program gives you multiple ways to earn points toward straight-up dollars off your next purchase, now with more rewards and surprises for every e.l.f. fan than ever. How it works:
-Earn rewards anywhere you shop for e.l.f.
-Turn your e.l.f. beauty rewards into gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more
-Free gift on your birthday
-Early access to sales and new arrivals
-Complimentary full-size products
-Exclusive offers for our e.l.f. Icon Members
-Turn on push notifications for instant access to the best of clean, vegan makeup and skincare products launches and sales
-And more e.l.f.ing amazing features!

-ALWAYS STAY IN THE KNOW. Opt-in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales

-IT’S ALWAYS WORTH THE WAIT. Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.

-SPILL THE BEAUTY. Share your favorite e.l.f. makeup and skincare products & looks on your most-loved social networks.

We can’t wait for you to join our beauty community where you can be your best e.l.f. Meet you there.
Updated on
Apr 3, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Personal info, Financial info and 4 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.5
2.37K reviews
Danielle “Dondi” Spayde
March 2, 2024
Great App! It's very informative and has great product descriptions for every e.l.f. item. The virtual try-on tool is great for finding the right color. There is also an option to chat with someone if you are uncertain of the correct color match. There are many different tools to use to learn about each product. It's a great app overall.
83 people found this review helpful
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Erika Helms
January 22, 2024
The app is frustrating to use. It doesn't seem to update and you're lucky if you have to put your phone down in the middle of putting items in your cart (they might not be there when you get back!). The desktop app is better, more user-friendly (but it still has its own set of issues). The app is useful for quick reorders or checking a status of your order, but you can just as easily sign up for text alerts.
179 people found this review helpful
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e.l.f. Cosmetics
January 24, 2024
Oh no! We sincerely apologize for the troubles you've had with the app. We'd be happy to take a look into this for you, please contact us at digital@elfcosmetics.com. Thank you!
Jennifer Free
November 13, 2023
Literally the worst app for shopping. Cant remove items from cart-can only send to wishlist, cant change number of items in the cart (like 2x lipstick color. Cant change) and it has gotten my address wrong 3 times now with shipping. I have triple checked, my address is correct in the app but keeps not putting my apartment number. Just use the desktop website on your phone. Works way better than this.
312 people found this review helpful
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e.l.f. Cosmetics
November 22, 2023
Oh no! We sincerely apologize for the troubles you've had with the app. We'd be happy to take a look into this for you, please contact us at digital@elfcosmetics.com. Thank you!

What's new

We’ve made some exciting updates to the e.l.f. app:
• New Skin toggle on the Home tab—discover e.l.f. SKIN with more exciting content!
• Enable Location/Push prompt—share your location with us to get the best of e.l.f.
• Bug fixes and improvements that make it easier to shop all your e.l.f. faves